- Sap Commerce Hybris
- Sap Hybris Tutorial
- Sap Hybris Training
- Sap Hybris Loyalty Management System
- Sap Hybris Commerce Tutorial
You can use the SAP Customer Relationship Management (SAP CRM) application to support business processes in the area of loyalty management, from planning of loyalty programs, through management of memberships and loyalty points, and processing of member activities, to customer self-service in the CRM Web Channel. You can use the objects and functions described here to track customer behavior. From hybris AG to SAP Hybris The leading e-commerce and product content management software provider was acquired by SAP in June 2013 and initially available as SAP Hybris solutions. From traditional customer relationship management (CRM) to customer experience (CX).
Go where your customers are: the real power of an Omni-channel solution with Sap hybris solutions
Nowadays, customers decide when and where they want to engage with a provider or a brand. That’s the reason why a real Omni-channel solution like Sap hybris solutions allows you to be ready when your customers are.
To what extent your company interacts with its customers?
Are you ready to conduct a real Omni-channel CRM strategy?
Go beyond CRM and bring customer relationship to the digital transformation era by integrating marketing, sales, commerce and service in one and only platform: SAP Hybris Customer Engagement and Commerce.
Thanks to SAP Hybris Customer Engagement and Commerce solution portfolio, your organization will take advantage of all the necessary tools to better manage customer relationship, ranging from the first social networks interactions to the complete marketing process, sales, services, BI, and the sharing of customer experiences between them.
Sap Commerce Hybris
Your customers want to journey at their pace, through their research, needs and through the evaluations of the products and services they’re interested in.
Give a personalized and transparent experience to your clients, pro-actively engage them via the communication channels of their choice through a sales or service process.
SAP Hybris Customer Engagement and Commerce is omni-channel at its core. This commerce software helps integrate all digital and physical customer touchpoints onto a single platform – including online, mobile, point-of-sale, call center, social media and print. Whatever your industry, create contextual, personalized and relevant customer experiences that boost loyalty and increase sales. Not only Hybris platform does ease your traditional sales cycle, it also allows you to gather comments, detect your clients’ habits and find business opportunities via different web sources thanks to predictive analysics based on HANA database.
SAP Hybris Commerce: Omnichannel commerce suite for B2B or B2C industries
Sap hybris solutions helps you target and engage with your customers better, wherever they are. As the world of commerce continues to change, give your customers a consistent and meaningful experience – across every channel, every time.
- Web Content Management
- Responsive Storefront Pages
- Advanced Personalization
- Merchandising
- Reviews and Comments
- Cross- and Up-selling
- Faceted Search
- Guided Selling
- Punchout Service
SAP Hybris Billing: Billing innovation for consumption, subscription, and digital goods
SAP Hybris Billing helps you monetize your digital transformation and renovate your revenue management processes with a highly agile and scalable platform. Build flexible pricing models to meet your B2C and B2B customer needs. Share revenues with partners of your business network.
- Business Model Design & Pricing Simulation
- Subscription Order Management
- Usage Metering & Transaction Pricing
- Billing, Receivables, Collections
- Reviews and Comments
- Partner Revenue Sharing
SAP Hybris Marketing: Real-time contextual marketing solution to reach and engage the individual
SAP Hybris Marketing combines superior customer insight with a highly agile and scalable platform. Reach your customers at all points of their journey, and boost loyalty by responding to real-time data to deliver the best possible customer experience.
- Cross-channel Engagement
- Targeting and Segmentation
- Marketing Planning
- Single Customer View
- Real-Time Analytics
- Personalization
- Fully Integrated Platform
SAP Cloud for Service / Social: Contact center and field service solution that makes service effortless
SAP Hybris Service gives you the tools to bring your brand to life and keep your brand promise, on whichever channel the customer may prefer. Service used to be thought of as something that came in after the sale, but we see it as a critical part of the sales process. Now more than ever, you need to shape the customer experience at every opportunity.
- Omni-channel Service Ticketing (Including Social)
- Service Analytics
- Integrated Knowledgebase
- Web Self Service
- Collaboration
- Integration
- Mobile Access
- Field Service
SAP Cloud for Sales: Sales force automation solution that empowers sales people to sell smarter
SAP Hybris Cloud for Sales sets your sales team free to outperform, with all the insights and data they need to close deals and keep up with digital-first customers in an always-on world. Cloud for Sales helps you to go beyond CRM and build a relationship they will love, connecting your sales force and keeping all their interactions relevant and personal.
- Account Management & Intelligence
- Opportunity Management & Insight
- Collaboration & Social
- Productivity & Personalization
- Real-Time Analytics
- Mobility
- Groupware Integration
- Integration
- Platform
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About Us
Established in 2009, Dynamo is a SAP development and Implementation partner company. We at Dynamo offer a full suite of Information Technology services, solutions and consulting including but not limited to ERP (Enterprise Resource Planning), Customer Relationship Management, Project Management, Application Development & Management, Data Warehousing & Business Intelligence Read more.
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Course Summary
Traditional CRM tools are fast becoming obsolete. They often don’t have the necessary breadth to satisfy the growing demand for omnichannel customer engagement. What businesses need is a comprehensive approach to engage with customers consistently, across all touchpoints and functional activities, not just via stovepipe solutions for e-commerce, point-of-sale, marketing, social media, sales force automation, or customer service in isolation.
This course will give you detailed insight into SAP Hybris solutions, and you’ll see how SAP Hybris is reshaping Customer Engagement & Commerce (CEC) as a new software category beyond traditional CRM. In various demos and system exercises, you can experience how these solutions help to improve sales, enhance brand loyalty, optimize customer service, and increase marketing performance in the new digital age and along the customer journey. In addition, you’ll learn how SAP Hybris solutions can be adapted and integrated within the SAP Hybris front office and to back-office systems like SAP ERP or SAP S/4HANA.
The content of this course is brand new and also serves as enablement material for the SAP Hybris field organization and for our partners (as “SAP Hybris Experience Workshop”). Due to its popularity, you can now access the content via openSAP.
Please note: Weeks 2 and 3 contain additional units, and you’ll need more time to complete the content.
Course Characteristics
- Starting from: June 20, 2016, 09:00 UTC. (What does this mean?)
- Duration: 4 weeks ( 5 – 7 hours per week)
- Final exam: July 18, 2016, 09:00 UTC – July 26, 2016, 09:00 UTC
- Course language: English
Course Content
Week 1: SAP Hybris Strategy & Commerce
Week 2: SAP Hybris Billing & Marketing
Week 3: SAP Hybris Sales & Service
Week 4: SAP Hybris Integration & Technology
Week 5: Final Exam
Target Audience
- Anyone interested in SAP Hybris solutions who wants to go “beyond CRM”
- Line-of-business owners and business IT specialists responsible for marketing, commerce, billing, and sales and service
- Enterprise architects and IT managers
Course Requirements
You need no previous knowledge or technical background to participate in this course.
Development Systems
This course is based on multiple online lectures. Throughout the course, you’ll have the possibility to gain hands-on experience in SAP Hybris solutions by performing exercises in SAP Hybris Commerce, Marketing, and Cloud for Customer. There are no prerequisites for doing this. The systems are free-of-charge.
About further Content Experts
Matthias Heid
Sap Hybris Tutorial
Matthias Heid is a solution manager for SAP Hybris Commerce, focusing on Customer Experience and Product Content Management capabilities within the SAP Hybris Commerce suite. In his previous positions he supported clients in developing visions for their next generation sales, service, and marketing processes.000b
He is also a tutor in Customer Relationship Management at a private university and a blogger on eCommerce and marketing topics on several social media channels.
Nicholas Milani
Nick Milani is a solution expert for SAP Hybris Billing. After spending several years working in Australia and Europe, he recently relocated to Palo Alto. Nick is responsible globally for the go-to-market of SAP Hybris Billing in the cloud and key industries. He has a deep technical knowledge with a strong customer focus. His industry experience is vast, with many engagements in telecommunications, banking, postal, and transport/logistics.
Sap Hybris Training
Chris Dircks
Chris Dircks is a director in the Solution Management team responsible for SAP Hybris Marketing. He has more than 15 years of experience in marketing intelligence and execution.
With his broad knowledge of contextual marketing and customer engagement, he is a preferred partner and trusted advisor for customers, partners, and SAP colleagues when discussing product direction and the future development strategy for SAP’s Marketing solutions.
Marco Flores
Marco Flores is a global VP of Customer Engagement Solutions at SAP Hybris. He has spent the last 17 years in the enterprise software business, ten of which have been with SAP. Marco has held various roles and leadership positions in strategy, operations, pricing, business development, and product and solution management. He has traveled extensively across the globe, helping customers and partners improve their customer engagement strategies and evangelizing the CEC message.
Sap Hybris Loyalty Management System
Simon Dechent
Simon Dechent joined the SAP Hybris Industry Solutions team as a CEC industry principal for retail/consumer industries. Most recently, Simon was the Cloud for Customer Product Management lead for the Asia Pacific, Japan and Greater China region. Customer success and internal/external enablement are part of his daily work. Simon’s functional areas of focus are Cloud for Sales including Retail Execution, Mobile, Cloud for Service / Social Engagement.
Sap Hybris Commerce Tutorial
Werner Schmidt
Werner Schmidt is a director of solution and strategy, SAP Hybris Service, focusing on delivering superior service management expertise to customers and partners. He has been at SAP for more than 19 years, working in the service management area of CRM. With his broad knowledge about SAP service solutions and his deep understanding of service business processes, Werner is a preferred partner and trusted advisor for customers, partners, and SAP colleagues when discussing product direction and the future development strategy for SAP service management solutions.
Vikas Venugopal
Vikas Venugopal is a director of Solution Management at SAP Hybris. He is responsible for strategy, direction, and go-to-market for SAP Hybris Marketing (specializing in digital marketing), SAP Hybris Marketing, loyalty option, and SAP Hybris Profile.